Independent Distribution Partner Opportunity
Own Your Future with Iconic Brands
Own and operate your own distributorship. Build your legacy with the brands families have trusted for generations while making an impact.
Partner with us to sell and distribute brands families have loved for over 90 years
In 2018, Campbell's purchased Snyder's-Lance, Inc. and created a new snacking division, Campbell's Snacks. Snyder's-Lance also ran a DSD model, an advantage for Campbell's as it sought to further grow in the fast-paced snacking industry. An opportunity to own a Snyder's-Lance route affords you the opportunity to distribute some of the best snack brands in the industry, including, Snyder's of Hanover Pretzels, Lance Sandwich crackers & Cape Cod Potato chips. Each brand is well-positioned within the fastest growing segments of snacking to meet consumer's desire for elevated snacking experiences.
Advantages
Advantages of Becoming an Independent Distribution Partner
Financing Available
Route loan options available to qualified individuals. Competitive rates across 3 participating lenders.
Earnings Potential
IDPs earn a percentage of revenue related to the sale of or directly resell authorized products to retail customers
Defined Territories
Operate in an established market with room to grow.
Built-In Sales Drivers
Snyder’s-Lance marketing campaigns and promotions — at no cost to you — support your retailer relationships and sales growth.
True Independence
This is not a franchise. You decide how to run and grow your business.
24+
Years in Business
1+
Years in Business
20+
Years in Business
19+
Years in Business
The Opportunity
Independent Distribution Partner Opportunities
As an Independent Distribution Partner, you will benefit from the outstanding reputation of our portfolio of brands while operating a business that’s truly your own.
Building strong partnerships with Retail Store Managers — from local grocery and national mass merchants to convenience and small-format stores.
Growing weekly sales by expanding space with displays, executing promotions, and replenishing inventory.
Negotiating and selling additional shelf space, displays, and product placements.
Delivering premium products to your customers.
Managing the business side: invoicing, billing, reviewing promotions and forecasting product needs.
Attending optional educational meetings and learning about upcoming promotions.
Leveraging optional sales support and business planning tools to accelerate your business growth.
What Independent Distribution Partners Often Bring to Their Business
Independent Distribution Partners come from diverse backgrounds — success is built on drive, not a specific degree. Many Independent Distribution Partners choose to leverage:
Sales, account management, retail, or distribution experience
Financial acumen and entrepreneurial spirit
Strong communication, customer service, and negotiation skills
Ability to secure reliable transportation for product distribution (business resource referrals available)
Recently Listed routes
Newest Opportunities
Interested in Learning More?
Get connected with a Business Development Manager in your area to learn more about this business opportunity.